Matters
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What Matters IsNot a Chat GroupSize MattersOrigin of Matters
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EARLY ACCESS

Matters is still in internal testing.

External testers will be invited by email when the beta opens. Matters will be available on the stores soon.

01 DIFFERENCES WITH OTHER SOCIAL APPS

Why Matters is
different.

Other platforms organise content and conversations. Matters organises updates from the people close to you.

NOT A FACEBOOK GROUP. NOT A WHATSAPP GROUP.

Share. Not chat.

Matters is for sharing updates about yourself—not starting a group discussion.

Your own news

Share what you are doing or feeling, without expecting a reply.

The right people

Combine your private lists (“circles”) and individual recipients. No recipient sees who else received it.

Reactions stay private

An emoji goes only to the author. Want to talk? Open your own messenger in one tap.

Who knows what?

Who can see other people?Who can read?

Matters

Who can see other people?
Nobody
No recipient knows who else received the same Matter
Who can read?
The people you choose
Combine your private recipient lists (your “circles”) and individual people for each Matter.
Who sees your reaction?
Only you and the Matter’s author. You cannot see anyone else’s reaction.
Your Matter, broadcast to chosen recipientsTheir reactions → only you

WhatsApp

Who can see other people?
All members
Who can read?
The whole group
Who sees your reaction?
Everyone in the group sees your messages and reactions.

Instagram / X

Who can see other people?
Followers and followed accounts
Who can read?
Everyone, if the account is public
Who sees your reaction?
Comments: the post’s audience. On X, likes are private, visible to the author.

Facebook

Who can see other people?
Friends, depending on your settings
Who can read?
The people chosen for the post
Who sees your reaction?
The post’s audience sees your comments and reactions.

TikTok

Who can see other people?
Followers and followed accounts
Who can read?
Your followers + strangers reached by the algorithm
Who sees your reaction?
Comments: the video’s audience. Your liked-video list is hidden by default.

Catch up. React. Talk elsewhere.

MATTER😮 ❤️ 🎉
  1. Read a Matter
  2. React with an emoji
  3. Choose your messenger

One tap opens the messenger choice, with the Matter text ready: prefilled where supported, or copied to paste in Signal. Add your words and send there.

YouOthersHiddenVisibleAlgorithm

Facebook publishes. WhatsApp talks. Instagram shows. TikTok keeps you watching. Reddit debates. Matters keeps the right people informed.

FACEBOOK

What Facebook should have been.

News from people you actually know, without an algorithm or an ad wedged between them.

WHATSAPP

Inform people without creating a group.

Catch up quickly in Matters; take the time to talk in your messenger. Circles organise your recipients without creating a group chat. Each reaction goes privately to the Matter’s author.

X / TWITTER

An update with nothing to win.

No race for likes, reposts, buzz or strangers. A Matter only needs to reach the people you chose.

INSTAGRAM

The anti-Instagram.

No photos, filters or performance. Nobody is watching you perform; your people are simply understanding what is happening.

TIKTOK

There is no next video.

No video, sound, recommendation engine or infinite feed. Catch up in a few minutes, then leave.

REDDIT

The same inside jokes. Far fewer branches.

No replies to replies to replies, and no wondering whether the story is true, ironic or lore. You know the person and the context; reactions stay between their sender and the Matter’s author, and conversations continue in your messenger.

LINKEDIN

Your life changed. Not your job title.

No personal branding, leadership lesson or “thrilled to announce”. Just an honest update for people who already know you.

MAILING LIST

Technically possible. Emotionally exhausting.

No lists to maintain, duplicate messages or reply-all accidents. Update once; the right people receive it privately.

NO ALGORITHM · NO INFINITE FEED · NO STRANGERS · NO POPULARITY SCOREOnly the people who matter.

02 QUIET BY DESIGN

Not another
social feed.

What Facebook should have been.

Updates from your people. Not the entire internet.

NO PHOTOS
OR VIDEOS

NO ADS

NO PUBLIC
POPULARITY

NO INFINITE
SCROLL

NO ALGORITHM
TO PLEASE

NO COMMENTS
SECTION

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